Danny Postma

Video course launching in Q4 2024

Master SEO and never worry about marketing again.

I'll teach you everything you need to know about SEO. From keyword research to pSEO, I got you covered. Get a look inside the kitchen of how me and my team made 10+ of my websites rank #1 in Google.

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  • Video course launching in Q4 2024
  • Step-by-step guide for beginners.

Course is planned to launch in November 2024

From localhost to #1 in Google

This course is not like your traditional SEO-course. I won’t bore you with all the small details how to optimize your page structure. No, the goal of this course is to show you exactly how I go from finding a new niche, to creating the content to rank, to getting backlink to start ranking in the top of Google. We’ll cover the full marketing journey that I go through when starting and building my products, using all my products as example. One might actually say this is a course on how to build a succesful indie hacker business ;).

Course Outline:

👋 1. Introduction

  1. Introduction About Me and my Journey
  2. Why this course is different than others
  3. Course Overview and Goals
  4. Setting Expectations
  5. The future of SEO

🔍 2. Research

In this chapter I will teach you exactly how I find new niches to build products for and how to find all the keywords I want to rank for for my existing businesses.

  1. Fundamentals

    • Types of keywords (short-tail, long-tail, LSI)
    • Understanding user intent (informational, navigational, transactional)
    • Keyword relevance and commercial intent
    • “Match and Exceed” aka Blue Hat SEO

  2. Understanding Key SEO Metrics

    • Keyword Difficulty (KD)
    • Domain Authority (DA) and Page Authority (PA)
    • Search Volume
    • Cost Per Click (CPC)

  3. Tools

    • Overview of popular SEO tools
      • Free tools (Google Keyword Planner, Answer the Public, Ubersuggest)
      • Paid tools (Ahrefs, SEMrush, Moz, Mangools)
    • Why we'll focus on Ahrefs

  4. Finding Niche Opportunities for New Businesses

    I’ll show exactly how I find new niches to build products for.

    • Using Ahrefs to discover untapped markets
    • Identifying low-competition, high-potential keywords
    • Assessing market demand (user intent) and search volume
    • Analyzing competitor landscapes
    • Validating business ideas through keyword research
    • Case study: How I found the idea for TattoosAI.com and Figcomponents.com using Ahrefs.

  5. Keyword Research for Existing Businesses

    I’ll show exactly how I found additional keyword opportunities for HeadshotPro to rank for and expand out presence in Google.

    • Auditing your current keyword rankings
    • Identifying content gaps and opportunities
    • Finding related keywords to expand your reach
    • Analyzing competitor keywords for inspiration
    • Prioritizing keywords based on difficulty and potential ROI
    • Creating a keyword strategy roadmap
    • Case study: How we find new keyword opportunities for HeadshotPro.

→ At this point we’ve gathered enough data and can move to the next step: creating the content to rank.

✍️ 3. Content Creation

Now that we’ve found the keywords we want to rank for, it’s time to create to content to get ranked for. We’ll cover the essentials to good content and then cover all types of content in-depth.

  1. Fundamentals

    • Aligning content with user intent and search queries
    • Build up-on the best content that already exists
    • Choosing the right content type for different keywords
      • What content is your audience craving and what content is Google positioning in the top results right now?
    • SEO and AI and why I don’t like it

  2. On-Page SEO Foundations

    This things matter, but not much compared to everything else in this course. I won’t go in-depth about things like title tags, header structures etc and instead will link to resourced that cover this better.

    • Building a strong page and sitemap structure

  3. Strategy: Programmatic SEO

    • What is pSEO and when to use it
    • Identifying scalable content opportunities
    • Case study: How I scaled TattoosAI to 100K+ organic traffic with pSEO and UGC.
    • Case studies: Successfully executed pSEO examples of myself and others.
    • Case studies: Example(s) of badly executed pSEO (our headshot location experiment)

  4. Strategy: Free Tools

    • How to leverage free tools for SEO
    • Types of free tools that perform well in search
    • Case study: How I got HeadshotPro to rank #1 for “free ai headshot generator”
    • Case studies: Successful free tool implementation of myself and others.
    • Planning and developing SEO-friendly tools (or how to outcompete existing tools)

  5. Strategy: Content Pages

    Create content pages for different search queries and user intents to rank including case studies of myself and others.

    • Case Studies and Use Cases
      • Optimizing “+examples” content for search engines with examples.
    • Comparison Pages
      • Optimizing "+versus" content for search engines with examples.
    • User Success Stories
      • Optimizing "+reviews" content for search engines with examples.
    • Resource Libraries
      • Optimizing "+how to" content for search engines with examples.
    • Integration and Plugin Directories
      • Optimizing "+X for Wordpress" content for search engines with examples.
    • Tutorials
      • Optimizing “+tutorial” content for search engines with examples.

  6. Overview: Landing Pages

    • When and how to use landing pages for SEO
    • Characteristics of high-performing SEO landing pages

  7. Overview: Blog Content

    • Concept and benefits of blog content
    • When and how to use blog posts in a developer-focused SEO strategy

  8. Overview: Content Ring Strategy

    • Concept and benefits of a website ring for SEO
    • Developing multiple niche websites

  9. What NOT to do when it comes to content creation

    • AI generated content
    • Shallow content spam

→ At this point we’ve decided what content to create to get Google to rank us and we can move to the next step: building authority to get Google to like us

🗳 4. Building Authority

You can have the most amazing content, but Google won’t send you traffic if you have no authority. In this chapter I’ll teach you how to come one.

  1. Understanding Authority in SEO

    • What is website authority and why it matters
    • How Google evaluates authority
    • Don’t cheat or you’ll get hurt (with examples)

  2. Case studies: Link Building Strategies We Implemented Successfully

    I’ll go very in-depth about strategies we’ve implemented with success and show exactly how we did it.

    1. Building a Good Product
    2. Building an Audience or Leveraging Others
    3. Affiliate Programs
    4. Content Rings
    5. Acquiring or Taking-Over Domain Authority
    6. Partnerships and Manual Outreach

  3. Types of link building you can utilize

    I’ll go through all types of link building strategies and briefly touch how to utilise them.

    • Organic Link Building Strategies
    • Outreach-Based Link Building
    • Relationship-Based Link Building
    • Digital PR Link Building
    • Leveraging Existing Platforms
    • Advanced Authority Building Techniques

  4. What NOT to do when it comes to link building

→ At this point we’ve created strategies on how to acquire links and build authority. Now we go to the final step: keeping up

👨‍🌾 5. Maintaining

Now that we acquired some top position in Google it’s time for the last step, making sure we week them.

  1. Setting Expectations: SEO is a Maraton
  2. Keyword Volatility and Navigating Google Updates
    • How to navigate and adept to ranking changes.
  3. Evolution of Keyword Intent
    • How to make changes to existing content based on changes in Google’s and user preferences.
  4. Implementing Ahrefs
    • How to implement Ahrefs so you got a good overview of all your metrics.
  5. Creating New Content
    • How to constantly be on the lookout for gaps in your ranking and fill them up
  6. Measuring if your work is paying off (Tracking leading indicators)
    • We’ll break down how to actionably monitor progress (actions) instead of watching trailing progress (results)

🏁 6. Conclusion

Wow, that’s a lot of content. In this final chapter I’ll try to summarize the most important steps to take to get you started (The Minimal Effective Dose)

  1. Find the perfect main keyword and niche
  2. Create content users want and Google ranks for
  3. Quick ways to create initial backlinks
  4. Wait and see (set expectations for duration)

🎁 Bonus: Marketing Audit for Existing Indiehackers

I’ll spend 10-20 minutes breaking down existing indie hackers their startups and how I’d market their product. We will cover SEO, but also product marketing things, mini tool ops, etc etc.

  1. Product #1
  2. Product #2
  3. Product #3